Coo-ee opened branches in Port Elizabeth and Durban
2004
Coo-ee relaunched with the following flavours: Apple, Iron Brew, Cola, Crème Soda, Grape, Ginger Brew, Granadilla, Lemon, Sparkling Lemon, Lemonade, Orange, Pineapple and Raspberry.
2004
Coo-ee launches 300ml range
2007
Coo-ee receives New upcoming supplier Big Brand Award (Shoprite Checkers)
2010
Receives outstanding performance perishables award
2011
Coo-ee launches Coco-Pine and Mango flavoured soft drinks
2012
Coo-ee Ginger brew voted the best tasting, refreshing, and zingy Ginger beer in South Africa
2013
Coo-ee launches Coo-ee Can range in 10 flavours
2014
Coo-ee launches Cranberry and Litchi flavoured soft drinks.
2015
Shoreline Beverages merges with Quality Beverages under the umbrella of SoftBev
2017
Coo-ee launches the Peach and Lemon & Lime Flavours